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Vendor Salesforce
Certification Salesforce Marketing Cloud Administrator
Exam Code Salesforce-Marketing-Cloud-Administrator
Title Salesforce Marketing Cloud Administrator Exam
No Of Questions 165
Last Updated April 3,2024
Product Type Q & A with Explanation
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The Salesforce Marketing Cloud Administrator certification exam is designed for individuals who possess a fundamental knowledge and understanding of the Salesforce Marketing Cloud platform. The exam tests the candidate's ability to configure and manage Marketing Cloud tools, including email, mobile, social media, and web marketing.

The exam consists of 60 multiple-choice questions and must be completed in 90 minutes. The passing score for the exam is 65%, and it is proctored online.

The exam covers various topics, including but not limited to, Marketing Cloud configuration, data management, automation, journey building, email marketing, mobile and social marketing, and reporting.

Salesforce recommends that candidates have at least six months to one year of experience working with the Salesforce Marketing Cloud platform before attempting the exam.

To prepare for the exam, Salesforce recommends that candidates complete the Marketing Cloud Administrator certification trail on Trailhead. Trailhead provides a variety of resources, including interactive tutorials, hands-on exercises, and quizzes to help candidates prepare for the exam. Additionally, Salesforce offers various courses.

 

The Salesforce Marketing Cloud Administrator certification, also known as the Marketing-Cloud-Administrator exam, validates the knowledge and skills of an individual in configuring and managing Marketing Cloud functionalities. The exam tests a candidate's understanding of various Marketing Cloud features such as email marketing, social media management, data management, automation, and analytics.

The Salesforce Marketing Cloud Administrator exam consists of 60 multiple-choice questions that must be completed within 105 minutes. The exam is scored on a scale of 100-1000, with a passing score of 680 or higher. Candidates who do not pass the exam can retake it after a minimum of 24 hours.

The exam covers various topics such as:

  1. Marketing Cloud Overview
  2. Marketing Cloud Setup
  3. Data Management
  4. Email Message Design
  5. Journey Builder
  6. Automation
  7. Analytics and Reporting
  8. Mobile Studio
  9. Advertising Studio

To prepare for the Marketing Cloud Administrator exam, candidates can enroll in Salesforce's official training courses or study on their own using study materials such as exam guides, practice exams, and online resources. Hands-on experience with the Marketing Cloud platform is also highly recommended.

Upon passing the exam, candidates will receive the Salesforce Certified Marketing Cloud Administrator certification, which is valid for two years.

 

QUESTION 1
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File
activity. The automation is configured with a filename pattern, so the filename is expected to begin
with customer import_. The import is configured to look for a file named Customer import
%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds
what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the files placed on the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity

Answer: A

QUESTION 2
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein
to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code

Answer: B

QUESTION 3
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing

Answer: A

QUESTION 4
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?

A. Branding for each business units' profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Answer: C

QUESTION 5
(NTO) wants to use complex criteria to identify subscribers for a special promotional email.
Especially they want to target subscribers who opened or engaged with an email within the last 30
days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. Measures
B. SQL Queries
C. Data Filters
D. Journey

Answer: A

QUESTION 6
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of
Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field

Answer: D

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